The media is not merely a conveyor of information. It is a powerful institution that influences public perception, public discourse and public action. The way inflation is reported affects how consumers behave. The way exchange rates movements are explained influences business expectations.The way the national budget is analysed shapes public trust and accountability.In this sense, economic reporting does not just inform, but it shapes the outcomes.

It is for this very reason that ECAMA in partnership with Oxfam Malawi, the Media Institute of Southern Africa and the Malawi Economic Justice Network (MEJN) organised  the Media Personnel training yesterday, on 26 February 2026, to equip media professionals, editors, broadcasters, content creators and influencers to equip them with practical tools and relevant knowledge to enhance their reporting on economic matters. We aim to strengthen their ability to interpret data, ask the right questions, and provide context when covering economic stories,recognising the media landscape of televisions, print, radios and now social media platforms.

Let us remember that informed societies make better decisions. And better decisions, whether at household, institutional, or national level are the foundation of sustainable development.

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